Analysis
Economy & Tech
Ukraine’s Reconstruction: A Second ‘Big Bang’ for European Business?
5 November 2024
Football is not just a game adored by billions of people, but a powerful soft tool, which can unite nations in times of uncertainty, and give hope that a better future for human rights is possible.
However, FIFA’s football diplomacy is not always used for social well-being, but instead pursues corrupt interests, huge revenues, and whitewashes autocratic regimes. The mega sporting event has allowed Qatar to boost its status in the international arena, which is aligned with the country’s National Vision 2030.
Sportwashing, greenwashing, Qatarisation: many phrases have been said about the games, with largely negative connotations. One of the most controversial World Cups continues to cause deep divisions among fans and nations with the flagrant human rights abuse (women’s, LGBTIQ+, migrant workers). FIFA’s ambiguous football diplomacy forces each person to make a tough decision: to visit autocratic Qatar or watch matches at home like nothing serious is happening, or voice out concerns and act out to defend human values.
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