Making a Decisive Difference

The State of Latvian Public Media

15 January 2020

In Latvia, support for public service media is strong but neither politicians nor people appear ready to invest more to keep standards of journalism high. Several battles are ahead, including over the funding model and the independent character of public media.

The maturity of any democratic system and civil society can often be judged by the state of the national public service media. It is a fact I was recently reminded of during the presentation of Jānis Juzefovičs’ study Public Service Media and Society: Attitudes, Views, and Expectations. Study into Audience of the Latvian Television and Latvian Radio and the following discussion about the adoption of a new Public Service Media Governance Law by the Saeima (Parliament of Latvia).

Jānis Juzefovičs (media researcher at the University of Tartu)

Public opinion on the role of public service media and official efforts to strengthen the media space this year show that there is a long way to go before we can say that Latvia has a mature civil society.

The media, of course, also have to significantly step up their efforts of effective countering targeted propaganda aimed at winning people’s hearts and minds through information warfare.

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Jānis Siksnis

Acting Executive Director of the Baltic Centre for Media Excellence. He is a well-known Latvian media professional, with over 20 years of experience in journalism and management in public service media.

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