Analysis
EU Values Foresight
Security
Building Civic Resilience: Challenges and Solutions in Central Europe
12 December 2024
Journalists and think-tankers adopt the Kremlin’s take on the term, speaking of “Russian soft power” when they really mean manipulation practices and disinformation. This corruption of a valuable IR concept has serious ramifications for the freedom of speech.
The Kremlin’s disinformation activities produced an unfortunate mutation of the term “soft power”, not only in Russia itself but also in the West. Like many other Western concepts, “soft power” was appropriated by Russians – and misunderstood in the process.
Nye’s original definition referred to the non-military power of attraction that stemmed from a country’s culture and political values. In Russia “soft power” was reinterpreted in much more sinister shades, as an information war weapon, meant to destabilise societies and bring down governments.
Following the Ukraine crisis of 2014, the Western policy community has paid increased attention to the Kremlin’s subversive operations, and “propaganda” and “hybrid war” became buzzwords.
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