Commentary
Society
Why the EU Must Include Roma in Its Democracy Strategy – COMMENTARY
16 April 2025
While the Ukrainian Armed Forces are bravely fighting on the battlefield, the First Lady of Ukraine, Olena Zelenska, is assiduously waging a war in her own way by using her keen diplomatic skills to reach audiences across the globe and convince them to support Ukraine.
Soft power, in the form of cultural diplomacy, has become a potent weapon in Ukraine’s fight for its sovereignty. The Russian hybrid aggression and the infamous “Russian World” Moscow attempts to project have little to offer in response to the rising voice of Ukraine’s innovative diplomacy.
Olena Zelenska’s tactfulness has the potential to be a game-changer against the brutal hard power exerted by Moscow. While questions remain – with some answers below – over the reach and impact of Zelenska’s soft power during these times of war, there are likewise unknowns in relation to its hidden prospects. Will the status of the First Lady be transformed into a potent tool in the international arena?
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