Why Zelenskyy Wants to Unite Ukrainians – and Why It Matters for the EU

A strategy for return and reintegration

10 July 2025

Valeriia Novak

Future of Ukraine Fellow

As war fatigue sets in and EU support enters a new phase, Ukraine is stepping up efforts to unify its citizens abroad – a strategy that not only reinforces national resilience but could also ease political and economic pressures on host countries across Europe.

More than two years into Russia’s full-scale invasion, nearly seven million Ukrainians remain outside their country. For many, return feels distant – not only due to safety concerns, but because lives have taken root elsewhere. Yet Ukraine is launching a bold new effort to restore the social fabric torn by war: reuniting its citizens, wherever they are.

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With EU backing, a new network of Unity Hubs aims to offer displaced Ukrainians support, identity, and – when the time is right – a pathway home.

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Valeriia Novak

Future of Ukraine Fellow

Future of Ukraine Fellow 2024 at Visegrad Insight. She was born in Crimea, Ukraine, and is currently based in Kyiv, Ukraine. She brings over nine years of experience in the public sector, including roles in the Verkhovna Rada, Ministry of Justice, and various NGOs. Valeriia completed the Schuman Traineeship at the EU Parliament and is a recipient of the FCDO Scholarship for a post-graduate course in strategic communication. Currently, she serves as the Program Manager for the USAID RANG Programme, an organisation dedicated to supporting the Ukrainian parliament in becoming more people-oriented and enhancing the legislative process. Valeriia’s goal is to assist Ukrainian institutions on their path toward EU integration. Her primary areas of interest are governance and the rule of law.

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