Crowdsourcing Democracy

Civil Society Organisations Need Both Private and Public Support

1 July 2019

Micro-donations, peer campaigns, community foundations, crowdfunding platforms – there are many methods and tools of fundraising civil society organisations but the most important issues still remain gaining trust and boosting engagement.

This year Hungarian civil society organisations took an unconventional approach when preparing for the 1% campaign. They made a music video in order to remind taxpayers, targeting the younger ones in particular, of the possibility to dedicate 1% of their personal income tax to a civil society organisation of their choice.

The clip was the result of the cooperation of many people, and it was made available for every NGO to freely use in order to reinforce and boost their own campaigns.

It is only one of the many fundraising methods and tools which have mushroomed in the past few years. Eight or ten years ago, we spoke of the lack of philanthropic culture and about how successful fundraising can only be carried out in the case of “touching” or emotional charitable actions like those helping sick children or dogs in animal shelters.

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Veronika Mora

The Director of Ökotárs Hungarian Environmental Partnership Foundation

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