What are media consumption trends in V4

Advertisement market already knows which media are followed and generate value

CANNUAL reports
5 December 2017

This article comes from The Buzz Around the Ballot edition of Visegrad Insight 2/2017 devoted do media landscapes and disinformation in Central Europe. Read full contents page here.

The following data was provided by the weCAN network and compiled from three CANNUAL reports, the most recent of which was released in October 2017. The network was formed by strong and successful independent agencies of Central and Eastern Europe. Created in 2010 by the Hungarian full service agency Café Communications, weCAN covers 16 countries from Estonia to Bulgaria and from Slovenia to Russia.

3 takeaways from the CANNUAL report for V4 publishers and editors:

weCAN ranking 2017

It attempts to estimate the economic importance of their advertising market. Selected countries.

Trends in advertising pie in Visegrad Countries

Share of advertising budgets for different type of media

Note: Hungarian numbers are unexpectedly high with advertisement campaigns 2014–2016,

Internet penetration in the region online & ad spending per capita (EUR)

Data was provided by the weCAN network and compiled from three CANNUAL reports, the most recent of which was released in October 2017.

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